BUSINESS TIPS

LISTEN - When making a sales call, so often salespeople are so anxious to tell the client what they have to offer that they forget the most important thing. LISTEN. If you start your customer meeting by being silent, they will almost always tell exactly what it is they need. Then, with their needs known, you stand a much better chance of making the sale.

DETAILED QUESTION - At a business meeting, never answer an open ended question. Question like, "So, tell me about your educational background?," or "What markets are your products aimed at?," are the a trap. The personal is not looking for a reason to use you, but a reason do dismiss you. No matter what the question is, there are more ways to give the wrong answer than the answer the other person is looking for. If someone asks you such a question, respond with "Why do you ask?" The other person will then tell you the type of answer they want to hear. Here is an example. They ask, "Is your product like brand X?" You respond, "Why do you ask?" They reply, "We hate brand X." Now you know the type of answer they are looking for.